Alex Martínez · Automation & custom software

I automate the tasks your team does by hand

I connect the software you already use, remove repetitive steps and, when no existing tool fits, build a custom one. For SMEs and professional firms.

No technical brief needed. We start with what is taking up your time.

What is slowing your team down?

A few examples of what I can solve. If one sounds like your situation, tell me about it.

Today: Every order, sign-up or form gets typed again into the invoicing software, the CRM or a spreadsheet.
How I solve it: I connect the tools so the data moves from one to the other without anyone retyping it.

Today: Clients send documents by email, someone renames and files them, and missing items get chased one by one.
How I solve it: I automate the collection: each document lands in the right client folder and missing items trigger a reminder, with human review where it is needed.

Today: You need to change or update your invoicing software, and your online shop, CRM or spreadsheets depend on the current one.
How I solve it: Your invoicing provider adapts the software. I handle everything around it: I move the data from the old system and reconnect whatever depended on it.

Today: Your software does not cover part of the work, so the team fills the gap with spreadsheets, emails and memory.
How I solve it: I improve what you already have or build a custom tool for that part, connected to the rest.

A real project

The firm collected every fee by hand, through Stripe or bank transfer. I built a panel connected to MONEI that an administrator now runs.

Figures from late September 2026.

Understand the problem
You show me how your team works, which tools you use and where time gets lost.
Agree on the scope
I propose a scope, a price and a timeline before we start. We focus on an improvement you can check, and if an existing tool already solves it, I will tell you.
Put it to work
I test it with you, document how to use it and then maintain it for a monthly fee, so it keeps working when your tools change.

I have spent over nine years building software and integrating systems. I work out what needs to change, build it and test it with you.

Based in Barcelona. Working remotely in English and Spanish.

Tell me how you do it today. We will work out whether I can help and where to start.